BRAND PHILOSOPHY
What Defines Us
FORMULA FIRST
Beauty With Brains

We custom formulate each product, mindful of sourcing the best ingredients from certified suppliers around the world, to create clean, safe, skin-loving makeup that complements your skincare. Our key formulators are super-talented women who love makeup as much as you do, applying cutting edge R&D science and safety testing protocols while maintaining our fabulous, signature color payoff and performance.

Skin-loving ingredients
Cruelty Free & Vegan

100% vegan from day one, we are committed to using cleaner, greener ingredients to find a balance between safe and natural. We love to infuse our formulas with botanicals, flower extracts and organic fruit-powered blends for a truly luscious INCI deck. Our founder’s personal, long-term relationships with ingredient suppliers help us get first dibs on high-quality vegan alternatives like ethically sourced marine collagen and plant-derived versions of traditionally non-vegan ingredients like collagen, squalene and hyaluronic acid.

Skin-loving ingredients
Cruelty Free & Vegan

100% vegan from day one, we are committed to using cleaner, greener ingredients to find a balance between safe and natural. We love to infuse our formulas with botanicals, flower extracts and organic fruit-powered blends for a truly luscious INCI deck. Our founder’s personal, long-term relationships with ingredient suppliers help us get first dibs on high-quality vegan alternatives like ethically sourced marine collagen and plant-derived versions of traditionally non-vegan ingredients like collagen, squalene and hyaluronic acid.

Passion For Function
Multi-tasking & Gorgeous

As a women-led indie brand, we’re passionate about creating easy to use, functional products you’ll want to use every single day. Lipsticks that hydrate and treat lips, powders that balance oil and banish shine, setting sprays with nourishing skin care elements to lock in your makeup artistry, all without ever losing sight of our ultimate goals: confidence, glamour, fun!