All Luscious products are strictly free from animal ingredients and are suitable for vegetarians and vegans.
Luscious is a proud member of PETA and all our products are cruelty-free, including all our cosmetic brushes.
All Luscious products are formulated for long lasting, vibrant color results that survive any climate.
Well, one those wishes came true! I was brought up by strong women who reveled in the ritual of applying their makeup, that empowering feeling as they put on their favorite lipstick and a sweep of mascara. As a child I used to sneak away to my grandmother’s dresser to wonder at her collection of beautiful lotions, potions and heavy powder compacts. She remains my biggest supporter and my biggest critic.Still an ardent makeup buff at college in Boston in the 90s, I was rarely able to find highly pigmented, long lasting lipsticks in drugstores or department stores that complimented my South Asian skin tone or my cultural inclination for bold shades and shimmering pigments. Everything looked too generic and serious. I resorted to mixing eyeshadow into my lipsticks to add vibrant color and a matte finish, drawing a scroll design on the lipstick tube to make it look fun and friendly.
Soon, friends and family starting requesting custom shades that I would happily create for them.
Luscious Cosmetics was born in 2007 from my quest to create highly pigmented, innovative makeup products with glamorous, fun packaging at an affordable price, without compromising on high quality or ethics. From day one all Luscious products, including makeup brushes, have been cruelty free and we do not use any animal-derived ingredients to cater to our fans, many of whom want halal or vegan products. As a policy, all our products are tested for hot climates and humidity, and we love to create waterproof, budge-proof or long-lasting formulas with skin-friendly ingredients.
The Luscious Cosmetics product development team now spans 3 continents and 12 ethnicities of headstrong, serious makeup addicts with an enduring desire to create the best (and most fun!) makeup products for our customers. I hope you enjoy Luscious Cosmetics products as much as we love creating them for you.